Principles of marketing / Kotler, Philip; Armstrong, Gary
Material type:
TextPublication details: Singapore : Pearson Education (Asia) Pte Ltd, 2004. Edition: 10th edDescription: xxix, v.p.: ill.; 27.8 cmISBN: 9812471553DDC classification: C 658.8 K84 2004
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.8 K84 2004 (Browse shelf(Opens below)) | Available |
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| C 658.8 G876 2015 Service management and marketing : managing the service profit logic / | C 658.8 Ia115 2019 Marketing management / | C 658.8 K84 2003 Marketing for hospitality and tourism / | C 658.8 K84 2004 Principles of marketing / | C 658.8 K87 2021 Principles of marketing / | C 658.8 K963 2019 Business administration and marketing / | C 658.8 N277 2007 Customer service : competency guide / |
Includes appendices, references, glossary, and index
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