Essentials of marketing : a global-manegerial approach / Perreault, William Jr.; McCarthy, Jerome E.
Material type:
TextPublication details: Boston : McGraw-Hill Higher Education, 2000. Edition: 8th edDescription: xxvii, v.p.: col. ill.; 27.3 cmISBN: 0072894822DDC classification: C 658.8 P42 2000
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.8 P42 2000 (Browse shelf(Opens below)) | Available | 008629 |
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| C 658.8 K87 2021 Principles of marketing / | C 658.8 K963 2019 Business administration and marketing / | C 658.8 N277 2007 Customer service : competency guide / | C 658.8 P42 2000 Essentials of marketing : a global-manegerial approach / | C 658.8 P478 2001 Marketing management : knowledge and skills / | C 658.8 P947 2019 Essentials of marketing management / | C 658.8 T314 2016 Mathematics for retail buying / |
Includes appendices, indeces, and glossary
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