Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal
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TextPublication details: New York : Business Expert Press, LLC, 2018. Description: xvi, 176 p.; 22.7 cmISBN: 9781947441149DDC classification: C 658.834 R161 2018
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.834 R161 2018 (Browse shelf(Opens below)) | Available | 013697 |
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| C 658.83 M345 2013 Marketing research / | C 658.834 B114 2020 Consumer behavior / | C 658.834 H868 2019 Consumer behavior / | C 658.834 R161 2018 Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / | C 658.834 St849 2018 A primer on consumer behavior : a guide for managers / | C 658.85 K967 2018 The sales survival handbook : cold calls, commissions, and caffeine addiction - the real truth about life in sales / | C 658.87 L668 2014 Retailing management / |
Includes index
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