Advertising and promotion : an integrated marketing communications perspective / Belch, George E.; Belch, Michael A.
Material type:
TextPublication details: New York : McGraw-Hill Education, 2018. Edition: 11th edDescription: xli, v.p.:col. ill.; 27.4 cmISBN: 9781259921698DDC classification: C 659.1 B427 2018
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 659.1 B427 2018 (Browse shelf(Opens below)) | Available | 013917 |
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| C 658.872 V282 2021 E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / | C 659.1 Ar681 2013 Contemporary advertising and integrated marketing communications / | C 659.1 B41 2001 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 B427 2018 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 P226 2020 Advertising account planning : new strategies in the digital landscape / | C 659.1 Si617 2019 World of advertising / | C 659.109 Au924 2018 Frenemies : the epic disruption of the advertising industry (and why this matter) / |
Includes glossary, and indeces
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