Advertising account planning : new strategies in the digital landscape / Pardun, Carol J.; Barnes, Beth E.; Broyles, Sheri J.
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TextPublication details: Maryland : Rowman & Littlefield, 2020. Description: v, 149 p.; 22.8 cmISBN: 9781538114070DDC classification: C 659.1 P226 2020
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 659.1 P226 2020 (Browse shelf(Opens below)) | Available | 014512 |
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| C 659.1 Ar681 2013 Contemporary advertising and integrated marketing communications / | C 659.1 B41 2001 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 B427 2018 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 P226 2020 Advertising account planning : new strategies in the digital landscape / | C 659.1 Si617 2019 World of advertising / | C 659.109 Au924 2018 Frenemies : the epic disruption of the advertising industry (and why this matter) / | C 659.144 D325 2020 Digital marketing : for dummies / |
Includes index
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