Marketing : an introduction / Armstrong, Gary; Kotler, Philip
Material type:
TextPublication details: New Jersey : Pearson Education Inc, 2003. Edition: 6th edDescription: xxvi, v.p.: ill.; 25.2 cmISBN: 9812470891DDC classification: C 658.8 Ar5 2003
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.8 Ar5 2003 (Browse shelf(Opens below)) | Available | 004355 |
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| C 658.7 J739 2019 Procurement and supply management / | C 658.7 N277 2007 Inventory and purchasing : competency guide / | C 658.7 P898 2016 Purchasing management : materials planning and inventory control / | C 658.8 Ar5 2003 Marketing : an introduction / | C 658.8 B91 2001 The caterer and hotelkeeper : guide to money matters for hospitality manager / | C 658.8 G876 2015 Service management and marketing : managing the service profit logic / | C 658.8 Ia115 2019 Marketing management / |
Includes appendices, notes, video cases, glossary, and index
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