Service management and marketing : managing the service profit logic / Gronroos, Christian
Material type:
TextPublication details: UK : John Wiley & Sons Ltd, 2015. Edition: 4th edDescription: ix, 522 p.; 23.3 cmISBN: 9781119922988DDC classification: C 658.8 G876 2015
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.8 G876 2015 (Browse shelf(Opens below)) | Available | 014377 |
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| C 658.7 P898 2016 Purchasing management : materials planning and inventory control / | C 658.8 Ar5 2003 Marketing : an introduction / | C 658.8 B91 2001 The caterer and hotelkeeper : guide to money matters for hospitality manager / | C 658.8 G876 2015 Service management and marketing : managing the service profit logic / | C 658.8 Ia115 2019 Marketing management / | C 658.8 K84 2003 Marketing for hospitality and tourism / | C 658.8 K84 2004 Principles of marketing / |
Includes index
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