Principles of marketing / Kotler, Philip; Armstrong, Gary; Opresnik, Marc Oliver
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte Ltd, 2021. Edition: 18th edDescription: 728 p.: ill.; 27.2 cmISBN: 9789813133365DDC classification: C 658.8 K87 2021
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.8 K87 2021 (Browse shelf(Opens below)) | Available | 014574 |
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| C 658.8 Ia115 2019 Marketing management / | C 658.8 K84 2003 Marketing for hospitality and tourism / | C 658.8 K84 2004 Principles of marketing / | C 658.8 K87 2021 Principles of marketing / | C 658.8 K963 2019 Business administration and marketing / | C 658.8 N277 2007 Customer service : competency guide / | C 658.8 P42 2000 Essentials of marketing : a global-manegerial approach / |
Includes appendices, glossary, references, and index
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