Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J. Craig; Shimp, Terence A.
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2019. Edition: 10th edDescription: xix, 635 p.: ill.; 25.2 cmISBN: 9789814846875DDC classification: C 658.82 An565 2019
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.82 An565 2019 (Browse shelf(Opens below)) | Available | 014609 |
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Includes glossary, and indeces
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