Marketing research / David A. Aaker; V. Kumar; Robert P. Leone; George S. Day
Material type:
TextPublication details: New Jersey : John Wiley & Sons, Inc, 2013. Edition: 11th edDescription: xiv, 647 p.: ill.; 25.3 cmISBN: 9781118321812DDC classification: C 658.83 M345 2013
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.83 M345 2013 (Browse shelf(Opens below)) | Available | 013779 |
Browsing Manila Campus Library shelves Close shelf browser (Hides shelf browser)
| C 658.82 An565 2019 Advertising, promotion, and other aspects of integrated marketing communications / | C 658.827 B877 2016 Brands and branding / | C 658.827 W689 2022 Launching & building a brand : for dummies / | C 658.83 M345 2013 Marketing research / | C 658.834 B114 2020 Consumer behavior / | C 658.834 H868 2019 Consumer behavior / | C 658.834 R161 2018 Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / |
Includes appendix, glossary, and index
There are no comments on this title.