Contemporary advertising and integrated marketing communications / Arens, William F.; Weigold, Michael F.; Arens, Christian
Material type:
TextPublication details: New York : McGraw-Hill Education, 2013. Edition: 14th edDescription: xxxix, 722 p.: ill.; 25.6 cmISBN: 9789813150140DDC classification: C 659.1 Ar681 2013
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 659.1 Ar681 2013 (Browse shelf(Opens below)) | Available | 014037 |
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| C 658.872 M862 2016 Social media marketing : strategies in utilizing consumer-generated content / | C 658.872 So678 2018 Social media and internet for entrepreneurs / | C 658.872 V282 2021 E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / | C 659.1 Ar681 2013 Contemporary advertising and integrated marketing communications / | C 659.1 B41 2001 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 B427 2018 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 P226 2020 Advertising account planning : new strategies in the digital landscape / |
Includes appendices, glossary, credits and acknowledgement, and indeces
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