Advertising and promotion : an integrated marketing communications perspective / Belch, George E.; Belch, Michael A.
Material type:
TextPublication details: New York : Irwin/McGraw-Hill, 2001. Edition: 5th edDescription: xx, v.p.: ill.; 25 cmISBN: 0071203958DDC classification: C 659.1 B41 2001
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 659.1 B41 2001 (Browse shelf(Opens below)) | Available | 008722 |
Browsing Manila Campus Library shelves Close shelf browser (Hides shelf browser)
| C 658.872 So678 2018 Social media and internet for entrepreneurs / | C 658.872 V282 2021 E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / | C 659.1 Ar681 2013 Contemporary advertising and integrated marketing communications / | C 659.1 B41 2001 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 B427 2018 Advertising and promotion : an integrated marketing communications perspective / | C 659.1 P226 2020 Advertising account planning : new strategies in the digital landscape / | C 659.1 Si617 2019 World of advertising / |
Includes glossary, and indeces
There are no comments on this title.